My name is David Lazar and I founded The Master Edge to help elite players develop what matters most : mastery of their inner world.
I spent nearly 20 years in high-stakes finance, trained extensively in transformational coaching, and have thousands of hours developing the skill of helping people break free from what holds them back.
But none of that matters unless it makes you better.
This isn’t therapy, and it’s not hype. It’s real work. Deep work. The kind that creates permanent change.
I grew up on the ice. I know the grind. But more importantly, I know the invisible battles players fight : pressure, expectation, frustration, isolation, emotional noise, overthinking, and under-living.
I help players master that terrain. Because the difference between good and great lives in your ability to be calm, clear, and powerful no matter what.
This work isn’t for everyone. It’s for the rare few who want more than just stats. They want real peace, real purpose, and a sense of self that doesn’t rise and fall with their last game.
Be on the cutting edge with your emotional & mental self-mastery…
The Master Edge — YOUR PERSONAL EXCELLENCE ! ! ! !
“The will to win is not nearly as important as the will to prepare to win.”
From Fear to Power : Why I Do This Work
I didn’t set out to become a transformational coach. I became one because I had to, for myself. After a handful of years of successful financial advising, backed by elite recognition, I hit a wall (not externally — internally).
I began to dread picking up the phone. Fear of rejection. Fear of failure. Overwhelming stress. It gripped me quietly but powerfully. I felt paralyzed, powerless. My performance tanked. I felt embarrassed, stuck, confused, and alone. And yet, this was the turning point.
What started as a quest to resolve my own personal emotional & mental breakdown became a lifelong devotion to transformational work, beginning with immersive training in ontology, linguistics, and deep communication. I applied it everywhere: first to myself, then to clients, teammates, coworkers, and eventually full leadership programs. And everything changed.
I went from someone who couldn’t make five calls a day… to someone making 200–300 cold calls daily, closing major deals, and becoming a top producer at a gold & silver investment firm. I went from being afraid to speak to being offered three jobs from three first interviews, because of how I now listen and relate to others. And I went from a hockey player widely known as “The Darkness”… to a man known for presence, clarity, power, and peace of mind.
And through it all, I never stopped serving others : I helped a woman reclaim her self-worth after a double mastectomy, just by being a stranger who fully saw and heard her ; I helped a grieving father on the verge of collapse reconnect with his family after the tragic death of his son ; I coached a man through decades of bottled-up rage, leading him to reinitiate contact with estranged sisters after 30 years of not speaking ; I guided a woman to rebuild her relationship with her ex-husband and estranged son, simply by shifting her approach to conversation and truth ; and I’ve helped survivors of sexual trauma unfreeze and unlock their happiness again. And in many cases, people released things they’d been involuntarily carrying for 30 years, in about 1 hour of speaking with me.
HOW is this Possible
Because I don’t give advice.
I Give Access :
To truth.
To freedom.
To the version of you that’s already there… just buried under noise.
This is why I founded The Master Edge. I’m not here to tell anyone how to live, especially not professional athletes who’ve built entire lives off discipline and excellence. I’m here because I know what it’s like to win on the outside but suffer on the inside. I know what it’s like to feel like you're shrinking, even while others think you’re at your peak. AND, I know exactly how to break that cycle, I’ve done it.
This work isn’t about me anymore. It’s About You.
Your Power.
Your Presence.
Your Happiness.
YOUR LIFE ! !
I now bring all of me — 4,500+ hours of elite training, the fire of personal experience, and the tools that changed my life — to those few that are ready to master their inner-worlds and produce breakthrough transformational results today.
* All Are Welcome
* Applicable for NHL Agents & NHL Players